Product and Service Design
When a Product Manager turns designer...
Actual startup experience and business acumen means your design isn't just pretty, but it is strategically designed and informed by ~7 years of direct B2B SaaS company experience.
I've witnessed companies failing because of operations, communication, service and system design, and product design. In 2015, I joined my first startup, and for nearly 10 years, I have been exploring the field of software and technology learning, growing, and changing companies along the way.
Your company's approach to design dictates success.
Product Design
Redesign the landing page of an existing business to increase improve sales funnel, lead generation, and conversions beyond web traffic.
Skill Areas employed:
UX/UI Design in Figma and AdobeXD
Copywriting
Graphic Design
Trendkite (acquired by Cision)
Service Design
From the outset of joining the Cision support team in Feb 2019, I quickly assessed the areas that impacted my direct teammates, department, and the larger company.
Seeing a need for optimization, I spearheaded the discovery and Service Design needs across our Support, Product, and Engineering departments. I created a guide that answers questions about the cross-functional departments and co-presented the solution to the VP of Customer Success for implementation across our North American Customer Success department with over 500+ employees impacted in August 2019.
Skill Areas employed:
Internal Stakeholder Communication
Cross-Functional Team Collaboration
UX/UI Design in Figma and InDesign
Management Consulting
Change Management
Service Design
UX Research
Main Street Hub (acquired by GoDaddy)
Process Design
In 2017, I co-led a new Client Relationship Manager Email Marketing service for the SaaS platform Main Street Hub. As a new service this was an opportunity to establish best practices for our company, research and define trends for our product development, and serve our customers.
In 6 months, our client base grew from 0 to 600 customers through upsells and cross-sells of our email marketing package. I and one other Email Specialist made up the mighty email marketing team. As the lead, I created Email Marketing campaigns aligned with branding and SMB client needs, navigated external email service providers, and standardized our client onboarding and support processes.
Skill Areas employed:
Branding
Copywriting
Email Service Providers
Graphic Design
Marketing Campaigns
Visual and Strategic Storytelling
UX/UI Design in Canva and Adobe Suite
Management Consulting
Change Management
UX Research
Contacts
hello@ryndelpapa.com
(512) 994-1117